| Kode Mata Kuliah | MM5015 / 3 SKS |
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| Penyelenggara | 291 - Business Administration / SBM |
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| Kategori | Lecture |
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| Bahasa Indonesia | English |
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| Nama Mata Kuliah | Pengalaman Bisnis Digital (P) | Digital Business Experience (P) |
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| Bahan Kajian |
| - Digital Business Ecosystems and Digital Business Ecosystems in Practice
- Tools and Platform
- Data Visualization
- Social Media Analytics
- Artificial Intelligence(1): Financial Technology
- Artificial Intelligence(2): Fraud Detection, Credit Scoring
- Human Resources Analytics
- Social Network Analytics
- Machine Learning : Retail
- Digital Business in Practice / Project
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| Capaian Pembelajaran Mata Kuliah (CPMK) |
| - Students are able to processing social media data using digital techniques to solve problems
- Students are able to Make recommendations for decision making and to anticipate changes that will occur in the future
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| Metode Pembelajaran | Kuliah Tatap Muka, Pembahasan Studi Kasus, Simulasi, Dosen Tamu | Lecture, Case Discussion, Simulation, Relevant Industrial Guest Lecture |
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| Modalitas Pembelajaran | Luring, daring | Offline, online |
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| Jenis Nilai | ABCDE |
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| Metode Penilaian | Midterm Exam (30%)
Final Exam (30%)
Group (20%)
Project: Students present their digital projects using the knowledge they have learned in class
Individual Task (20%) | |
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| Catatan Tambahan | | |
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