Kurikulum 2024

Kode Mata KuliahDS5012 / 3 SKS
Penyelenggara271 - Desain / FSRD
KategoriKuliah
Bahasa IndonesiaEnglish
Nama Mata KuliahKampanye SosialSocial Campaign
Bahan Kajian
  1. Literasi kampanye sosial sebagai wahana pesan sosial dan budaya
  2. Strategi, konsep, khalayak sasaran dan media kampanye sosial
  3. Investigasi persoalan sosial dari perspektif keilmuan komunikasi persuasif.
  4. Proposal proyek perncangan kampanye sosial
  1. Social campaign literacy as a vehicle for social and cultural messages
  2. Strategy, concept, target audience and social campaign media
  3. Investigating social issues from the perspective of persuasive communication science.
  4. Social campaign design project proposal
Capaian Pembelajaran Mata Kuliah (CPMK)
  1. Menguasai pengetahuan tentang milestones, teori, prinsip desain media kampanye sosial.
  2. Memahami pesan media kampanye sosial dan relasinya sengan berbagai persoalan sosial dan budaya di Indonesia.
  3. Mampu mengungkap data secara metodologis sebagai modalitas menyusun program kampanye sosial.
  4. Mampu menganalisis data secara metodologis sebagai modalitas menyusun program kampanye sosial.
  5. Mampu memilih metode dan strategi proyek perancangan media kampanye sosial.
  6. Mampu menyusun proposal proyek perancangan media kampanye sosial secara meyakinkan.
  1. Mastering knowledge about milestones, theories, principles of social media campaign design.
  2. Understanding social campaign media messages and their relationship to various social and cultural issues in Indonesia.
  3. Able to reveal data methodologically as a modality for creating social campaign programs.
  4. Able to analyze data methodologically as a modality for creating social campaign programs.
  5. Able to choose methods and strategies for social media campaign design projects.
  6. Able to prepare a convincing social media campaign design project proposal.
Metode PembelajaranCeramah/Kuliah Dosen Tamu Diskusi Studi KasusGuest Lectures/Lectures Discussions Case Studies
Modalitas PembelajaranBauran/Hybrid Luring (Offline): Kuliah tatap muka, diskusi dan presentasi. Daring (Online): Diskusi online, pengumpulan tugas melalui platform e-learning.Hybrid Offline: Face-to-face lectures, discussions, and presentations. Online: Online discussions and assignments submitted through an e-learning platform.
Jenis NilaiABCDE
Metode PenilaianWeighted 20% Tugas individual berupa review literatur terkait teori persuasi media kampanye sosial 30% UTS berupa proposal penelitian 40% UAS berupa simulasi penelitian pendahuluan & diseminasi artikel ilmiah 10% Kehadiran dan KeaktifanWeighted 20% Individual assignment in the form of a literature review related to social campaign media persuasion theory 30% Midterm exam in the form of a research proposal 40% Final exam in the form of a preliminary research simulation and dissemination of scientific articles 10% Attendance and Activeness
Catatan TambahanKomponen Penilaian: Tugas Individu UTS UAS KehadiranAssessment Components: Individual Assignments Mid-Term Exams Final Exams Attendance