| Bahan Kajian | - Introduksi mengenai Perilaku serta ruang lingkup perilaku khalayak sasaran
- Perbedaan pengertian antara perilaku khalayak sasaran (Target Audience behavior), perilaku konsumen (Consumer behavior), perilaku pembeli (Buyer behavior), ataupun perilaku pelanggan (Customer behavior)
- Analisis perilaku khalayak sasaran
- Hubungan antara perilaku khalayak sasaran dengan strategi perancangan komunikasi visual
- Proses pengambilan keputusan dalam pembelian/serta materi segmenting, targeting & positioning
- Metode pengumpulan data (data collecting) untuk riset tingkah laku khalayak sasaran/perilaku konsumen
| - Introduction to Behavior and the scope of target audience behavior
- Differences in understanding between target audience behavior, consumer behavior, buyer behavior, and customer behavior
- Analysis of target audience behavior
- The relationship between target audience behavior and the strategy for designing visual communication
- Decision-making process in purchasing and material on segmenting, targeting, and positioning
- Data collection methods for research on target audience behavior/consumer behavior
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