| Kode Mata Kuliah | DK3071 / 3 SKS |
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| Penyelenggara | 174 - Desain Komunikasi Visual / FSRD |
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| Kategori | Kuliah |
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| Bahasa Indonesia | English |
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| Nama Mata Kuliah | Persuasi Media Sosial | Social Media Persuasion |
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| Bahan Kajian | - Konsep Dasar Persuasi & Psikologi Audiens Digital: Teori persuasi dan perilaku pengguna media sosial.
- Strategi Konten Visual untuk Media Sosial: Prinsip desain untuk feed, stories, short video, dll.
- Crafting & Manajemen Konten: Kalender konten, copywriting persuasif, platform-specific content.
- Search/Platform Optimization (SEO/ASO dasar): Dasar optimasi visibilitas konten.
- Engagement & Virality: Teknik mendorong interaksi dan menganalisis elemen viral.
- Data/Insights untuk Keputusan Desain: Interpretasi analitik sederhana untuk evaluasi dan iterasi desain.
- Etika & Tanggung Jawab Sosial Persuasi Digital: Etika persuasi, klaim, privasi, dan dampak sosial.
| - Persuasion Foundations & Digital Audience Psychology: Persuasion theories and social media user behavior.
- Visual Content Strategy for Social Media: Design principles for feeds, stories, short videos, etc.
- Content Crafting & Management: Content calendar, persuasive copywriting, platform-specific content.
- Search/Platform Optimization (Basic SEO/ASO): Basics of improving content discoverability.
- Engagement & Virality: Techniques to drive interaction and analyze viral elements.
- Data/Insights for Design Decisions: Interpreting analytics for evaluation and design iteration.
- Ethics & Social Responsibility in Digital Persuasion: Ethical persuasion, claims, privacy, and social impact.
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| Capaian Pembelajaran Mata Kuliah (CPMK) | - Mahasiswa mampu menjelaskan kerangka kerja persuasi dan digital marketing, termasuk psikologi perilaku audiens digital serta karakteristik platform sebagai dasar strategi komunikasi.
- Mahasiswa mampu menganalisis khalayak dan data/insights (persona, engagement, traffic, performance) untuk merumuskan tujuan, strategi konten, optimasi kanal (SEO/SEM/ASO dasar), serta indikator evaluasi yang relevan.
- Mahasiswa mampu merancang, memproduksi, dan mempresentasikan kampanye konten persuasif lintas platform (copywriting, visual storytelling, UGC/eWOM, virality) melalui kerja kolaboratif serta membangun argumen atas keputusan desain dan strategi berdasarkan data dan etika.
| - Students can explain persuasion and digital marketing frameworks, including digital audience psychology and platform characteristics as the basis for communication strategy.
- Students can analyze audiences and data/insights (persona, engagement, traffic, performance) to define objectives, content strategy, channel optimization (basic SEO/SEM/ASO), and relevant evaluation metrics.
- Students can design, produce, and present a cross-platform persuasive content campaign (copywriting, visual storytelling, UGC/eWOM, virality) collaboratively, and justify design/strategy decisions using data and ethical considerations.
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| Metode Pembelajaran | Ceramah/ Kuliah Tamu, Diskusi, Studi Kasus, Praktika Studio | Lecture / Guest Lecture, Class Discussion, Case Study, Studio Practice |
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| Modalitas Pembelajaran | Perkuliahan diutamakan secara luring, dengan opsi sesi bauran (hybrid) untuk materi/sesi tertentu sesuai kebutuhan | The course is primarily delivered onsite (offline), with a hybrid option for selected materials/sessions as needed. |
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| Jenis Nilai | ABCDE |
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| Metode Penilaian | Tugas: 20%, UTS: 35%, UAS: 35%, Presensi: 10% | Assignments: 20%, Midterm Examination (UTS): 35%, Final Examination (UAS): 35%, Class Participation: 10% |
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| Catatan Tambahan | | |
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