| Kode Mata Kuliah | DK3232 / 3 SKS |
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| Penyelenggara | 174 - Desain Komunikasi Visual / FSRD |
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| Kategori | Kuliah |
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| Bahasa Indonesia | English |
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| Nama Mata Kuliah | Komunikasi Persuasi | Persuasive Communication |
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| Bahan Kajian | - Teori Persuasi
- Teknik Persuasi
- Proses Persuasi
- Etika Persuasi
| - Persuasion Theory
- Persuasion Techniques
- Persuasion Process
- Ethics of Persuasion
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| Capaian Pembelajaran Mata Kuliah (CPMK) | - Mampu Memahami, menalar dan mendemonstrasikan prinsip dan pengetahuan dasar teori komunikasi persuasi
- Mampu mencermati, merespon, dan memanfaatkan teknologi media yang berkembang termasuk kecerdasan buatan dalam penerapan komunikasi persuasi secara efektif.
- Mampu mempresentasikan pengaplikasian dan praktik komunikasi persuasi secara lisan dan tulisan dengan efektif.
| - Able to understand, reason, and demonstrate the principles and basic knowledge of persuasion communication theory.
- Able to observe, respond to, and utilize evolving media technologies, including artificial intelligence, for the effective application of persuasive communication.
- Able to present the application and practice of persuasive communication effectively, both orally and in writing.
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| Metode Pembelajaran | Ceramah/ Kuliah Tamu
Diskusi
Studi Kasus
Praktika Studio | Lecture / Guest Lecture
Class Discussion
Case Study
Studio Practice |
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| Modalitas Pembelajaran | Perkuliahan diutamakan secara luring, dengan opsi sesi bauran (hybrid) untuk materi/sesi tertentu sesuai kebutuhan. | The course is primarily delivered onsite (offline), with a hybrid option for selected materials/sessions as needed. |
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| Jenis Nilai | ABCDE |
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| Metode Penilaian | UTS:10% , UAS:10% , Tugas Praktika:75% , Keaktifan: 5% | Mid-Semester Examination: 10%
End-Semester Examination: 10%
Practical Assignment / Studio Practice: 75%
Participation and Engagement: 5% |
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| Catatan Tambahan | | |
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