Kurikulum 2024

Kode Mata KuliahDK3234 / 3 SKS
Penyelenggara174 - Desain Komunikasi Visual / FSRD
KategoriKuliah
Bahasa IndonesiaEnglish
Nama Mata KuliahStrategi MediaMedia Strategy
Bahan Kajian
  1. Pengantar Strategi Media
  2. Khalayak & Media
  3. Pesan&Konten Media
  4. Kanal Media
  5. Pengukuran dan Tujuan Media
  1. Introduction of Media Strategy
  2. Audience & Media
  3. Message&Content of Media
  4. Media Channels
  5. Media Measurement and Goals
Capaian Pembelajaran Mata Kuliah (CPMK)
  1. Mampu memahami, menalar dan mendemonstrasikan prinsip dan pengetahuan dasar media
  2. Mampu mencermati, merespon, dan memanfaatkan teknologi media yang berkembang termasuk kecerdasan buatan dalam menentukan strategi media secara efektif.
  3. Mampu menganalisis data riset empirik dan big data terkait media dan kanal media, karakteristik media dan khalayak sasaran sebagai dasar penentuan media
  1. Able to understand, reason, and demonstrate the principles and basic knowledge of media.
  2. Able to observe, respond to, and utilize evolving media technologies, including artificial intelligence, to determine effective media strategies.
  3. Able to analyze empirical research data and big data related to media and media channels, media characteristics, and target audiences as a basis for determining media strategies.
Metode PembelajaranCeramah/ Kuliah Tamu Diskusi Studi Kasus Praktika StudioLecture / Guest Lecture Class Discussion Case Study Studio Practice
Modalitas PembelajaranPerkuliahan diutamakan secara luring, dengan opsi sesi bauran (hybrid) untuk materi/sesi tertentu sesuai kebutuhan.The course is primarily delivered onsite (offline), with a hybrid option for selected materials/sessions as needed.
Jenis NilaiABCDE
Metode PenilaianUTS:10% , UAS:10% , Tugas Praktika:75% , Keaktifan: 5%Mid-Semester Examination: 10% End-Semester Examination: 10% Practical Assignment / Studio Practice: 75% Participation and Engagement: 5%
Catatan Tambahan