| Capaian Pembelajaran Mata Kuliah (CPMK) | - 1. Mahasiswa mampu memahami teori dan pengetahuan serta wawasan Komunikasi Pemasaran
- 2. Mahasiswa mampu memahami perkembangan media komunikasi pemasaran
- 3. Mahasiswa memiliki pengetahuan teori dan wawasan komunikasi pemasaran, mengenai: latar belakang dan teori-teori komunikasi pemasaran serta perkembangan media-media komunikasi pemasaran.
| - 1. Students are able to understand theories, knowledge, and insights related to Marketing Communication.
- 2. Students are able to understand the development of marketing communication media.
- 3. Students have knowledge of theories and insights into marketing communication, including: the background and theories of marketing communication, as well as the development of marketing communication media.
|
|---|