| Kode Mata Kuliah | DK4075 / 3 SKS |
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| Penyelenggara | 174 - Desain Komunikasi Visual / FSRD |
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| Kategori | Kuliah |
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| Bahasa Indonesia | English |
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| Nama Mata Kuliah | Visual Branding | Visual Branding |
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| Bahan Kajian | - Introduksi branding dan ruang lingkup pemasaran
- Produk dan Ekuitas Merek
- Membangun merek dagang (Product branding) dan membangun identitas lembaga (Corporate branding)
- Mengkomunikasikan merek dan aktivasi merek
- Perancangan brand
| - Introduction to branding and marketing scope
- Product and Brand Equity
- Building a trademark (Product branding) and building an institutional identity (Corporate branding)
- Communicating the brand and brand activation
- Brand design
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| Capaian Pembelajaran Mata Kuliah (CPMK) | - Mampu memahami, menalar dan mendemonstrasikan prinsip dan pengetahuan dasar branding yang mencakup khalayak sasaran dan media kampanye jenama dan relasinya dengan kampanye periklanan (komersial, sosial, dan elektoral).
- Mampu mempresentasikan gagasan (konsep) dan perancangan (strategi) program kampanye jenama.
- Mampu menganalisis data riset empirik dan big data terkait media untuk topik permasalahan kampanye jenama (branding).
| - Able to understand, reason, and demonstrate the basic principles and knowledge of branding, including target audiences, brand campaign media, and their relationship with advertising campaigns (commercial, social, and electoral).
- Able to present ideas (concepts) and design (strategies) for brand campaign programs.
- Able to analyze empirical research data and big data related to media for brand campaign (branding) issues.
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| Metode Pembelajaran | Ceramah/ Kuliah Tamu
Diskusi
Studi Kasus | Lecture/Guest Lecture
Class Discussion
Case Study |
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| Modalitas Pembelajaran | Perkuliahan diutamakan secara luring, dengan opsi sesi bauran (hybrid) untuk materi/sesi tertentu sesuai kebutuhan. | The course is primarily delivered onsite (offline), with a hybrid option for selected materials/sessions as needed. |
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| Jenis Nilai | ABCDE |
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| Metode Penilaian | UTS:10%
UAS:10%
Tugas Praktika:75%
Keaktifan: 5% | Mid-Semester Examination: 10%
End-Semester Examination: 10%
Practical Assignment / Studio Practice: 75%
Participation and Engagement: 5% |
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| Catatan Tambahan | | |
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