| Kode Mata Kuliah | MK2002 / 4 SKS |
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| Penyelenggara | 192 - Kewirausahaan / SBM |
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| Kategori | Kuliah |
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| Bahasa Indonesia | English |
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| Nama Mata Kuliah | Wawasan Pelanggan dan Model Bisnis | Customer Insights and Business Models |
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| Bahan Kajian |
| - Business Idea Generation
- Customer Insight
- Value Proposition Canvas
- Business Model Validation
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| Capaian Pembelajaran Mata Kuliah (CPMK) | - Mahasiswa mampu menulis model bisnis yang komprehensif
- Mahasiswa mampu mengelola dan mengalokasikan sumber daya dan tim
- Mahasiswa mampu memahami konsep pengembangan produk baru dan proses pengembangan bisnis
- Mahasiswa mampu mengelola sumber daya dalam bisnisnya
| - Students will be able to write a comprehensive business model
- Students will be able to manage and allocate resource and team
- Students will be able to understand the concept of new product development and business development process
- Students will be able to manage resources in their business
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| Metode Pembelajaran | Perkuliahan, Diskusi Kelas/Kelompok, Bisnis Mahasiswa | Lecturing, Class/Group Discussion, Students’ Business |
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| Modalitas Pembelajaran | Luring/Daring, Sinkron, Mandiri/Kelompok | Offline/Online, Synchronous, Independent/Group |
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| Jenis Nilai | ABCDE |
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| Metode Penilaian | Tugas Individu, Tugas Kelompok, Ujian Tengah Semester, Ujian Akhir Semester | Individual Assignment, Group Assignment, Mid Semester Exam, Final Semester Exam |
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| Catatan Tambahan | | |
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