Mata Kuliah MM5010 - 2026

Kode Mata KuliahMM5010 / 3 SKS
Penyelenggara291 - Administrasi Bisnis / SBM
KategoriKuliah
Bahasa IndonesiaEnglish
Nama Mata KuliahManajemen Stratejik dan Etika BisnisStrategic Management and Business Ethics
Bahan Kajian
  1. Pendahuluan: Rasional Kursus, Manajemen Strategis, dan Etika Bisnis
  2. Etika Normatif: Landasan Perspektif Etika (Etika Deontologis, Etika Konsekuensialis, Etika Kebajikan, Teori Pemangku Kepentingan)
  3. Etika Normatif: Aplikasi untuk Manajemen Strategis
  4. Etika Deskriptif: Menangani Tekanan Eksternal-Organisasional (Kompas Moral, Kelalaian Moral, Pembenaran Moral, Ketidakaktifan Moral)
  5. Etika Deskriptif: Refleksi Diri Pengambilan Keputusan Etis (Landasan Moral, Nilai-Nilai)
  6. Analisis Eksternal: Analisis PESTLE, Lima Kekuatan Porter, Analisis Kompetitor, Analisis Kelompok Strategis
  7. Analisis Internal: Sumber Daya dan Kapabilitas, Analisis VRIN
  8. Perumusan Strategi: Analisis Situasional
  9. Strategi Tingkat Bisnis
  10. Memperkuat Posisi Kompetitif Perusahaan (strategi ofensif dan defensif, merger dan akuisisi, vertikal integrasi)
  11. Strategi tingkat korporasi
  12. Strategi internasional
  13. Implementasi Strategi: Struktur dan Kontrol Organisasi, serta tata kelola
  14. Budaya Organisasi dan Kepemimpinan
  1. Introduction: Course Rationale, Strategic Management, and Business Ethics
  2. Normative Ethics: Foundations of Ethical Perspectives (Deontological Ethics, Consequentialist Ethics, Virtue Ethics, Stakeholder Theory)
  3. Normative Ethics: Applications for Strategic Management
  4. Descriptive Ethics: Dealing with External-Organizational Pressures (Moral Compass, Moral Neglect, Moral Justification, Moral Inaction)
  5. Descriptive Ethics: Self-Reflection of Ethical Decision Making (Moral Foundations, Values)
  6. External Analysis: Pestle Analysis, Porter’s Five Forces, Competitor Analysis, Strategic Group Analysis
  7. Internal Analysis: Resource and Capabilities, VRIN Analysis
  8. Strategy Formulation: Situational analysis
  9. Business-level Strategy
  10. Strengthening a Company's Competitive Position (offensive and defensive strategy, merger and acquisition, vertical integration)
  11. Corporate-level strategy
  12. International strategy
  13. Strategy Implementation: Organizational Structure, Control and Governance
  14. Organizational Culture, Leadership
Capaian Pembelajaran Mata Kuliah (CPMK)
  1. Mengintegrasikan berbagai teori etika normatif (etika deontologis, etika konsekuensialis, etika kebajikan, teori pemangku kepentingan) dalam isu-isu bisnis, khususnya yang berkaitan dengan manajemen strategis (etika normatif)
  2. Merefleksikan proses sosial-psikologis yang berkontribusi pada pengambilan keputusan yang etis/tidak etis dalam bisnis (etika deskriptif/perilaku)
  3. Mengevaluasi dan mengusulkan strategi pribadi dan organisasi dalam menangani isu-isu bisnis, khususnya yang berkaitan dengan manajemen strategis, berdasarkan pemahaman teori etika dan proses pengambilan keputusan etis
  4. Mampu menganalisis lingkungan eksternal & internal secara kritis melalui pemahaman mengenai PESTLE, Porter’s Five Forces, Competitor & Strategic Group Analysis (eksternal) serta Resources, Capabilities & VRIN Analysis (internal) untuk mengidentifikasi peluang, ancaman, kekuatan, dan kelemahan organisasi.
  5. Mampu merumuskan strategi pada berbagai level melalui un situational analysis (SWOT), merumuskan business-level strategy, corporate-level strategy, international strategy, serta offensive/defensive strategy, M&A, dan vertical integration untuk memperkuat posisi kompetitif perusahaan.
  6. Mampu mengimplementasikan strategi secara efektif melalui penyesuaian struktur, kontrol, & tata kelola organisasi serta pengelolaan budaya dan kepemimpinan organisasi
  1. Integrating various normative ethical theories (deontological ethics, consequentialist ethics, virtue ethics, stakeholder theory) in business issues, particularly in relation to strategic management (normative ethics)
  2. Reflecting upon social-psychological processes that contribute to un/ethical decision making in business (descriptive/behavioral ethics)
  3. Evaluating and proposing personal and organizational strategies in addressing business issues, particularly in relation to strategic management, based on the understanding ethical theories and ethical decision making processes
  4. Critically analyze the external and internal environment through PESTLE analysis, Porter's Five Forces analysis, Competitor and Strategic Group analysis (external), and Resources, Capabilities, and VRIN analysis (internal) to identify organizational opportunities, threats, strengths, and weaknesses.
  5. Formulate strategies at various levels through a situational analysis (SWOT), including business-level strategy, corporate-level strategy, international strategy, offensive/defensive strategy, M&A, and vertical integration to strengthen the company's competitive position.
  6. Effectively implement strategies through adjustments to organizational structure, controls, and governance, as well as managing organizational culture and leadership.
Metode PembelajaranPerkuliahan, simulasi, diskusi kelas, studi kasusLectures, simulations, class discussions, case study
Modalitas PembelajaranLuring, sinkron, mandiriOffline, synchronous, individual
Jenis NilaiABCDE
Metode PenilaianUjian akhir semester, proyek individual, tugas (individu dan kelompok)Final test, individual project, assignment (individual and group)
Catatan Tambahan