Mata Kuliah MM5015 - 2026

Kode Mata KuliahMM5015 / 3 SKS
Penyelenggara291 - Administrasi Bisnis / SBM
KategoriKuliah
Bahasa IndonesiaEnglish
Nama Mata KuliahPengalaman Bisnis Digital (P)Digital Business Experience (P)
Bahan Kajian
  1. Ekosistem Bisnis Digital dan Praktik Ekosistem Bisnis Digital
  2. Alat dan Platform (atau Perkakas dan Platform)
  3. Visualisasi Data
  4. Analitik Media Sosial
  5. Kecerdasan Buatan (1): Teknologi Finansial
  6. Kecerdasan Buatan (2): Deteksi Kecurangan dan Penilaian Kredit
  7. Analitik Sumber Daya Manusia
  8. Analitik Jaringan Sosial
  9. Pembelajaran Mesin: Sektor Ritel
  10. Praktik / Proyek Bisnis Digital
  1. Digital Business Ecosystems and Digital Business Ecosystems in Practice
  2. Tools and Platform
  3. Data Visualization
  4. Social Media Analytics
  5. Artificial Intelligence(1): Financial Technology
  6. Artificial Intelligence(2): Fraud Detection, Credit Scoring
  7. Human Resources Analytics
  8. Social Network Analytics
  9. Machine Learning : Retail
  10. Digital Business in Practice / Project
Capaian Pembelajaran Mata Kuliah (CPMK)
  1. Mahasiswa mampu mengolah data media sosial menggunakan teknik-teknik digital untuk menyelesaikan masalah.
  2. Mahasiswa mampu menyusun rekomendasi guna pengambilan keputusan serta mengantisipasi perubahan yang akan terjadi di masa mendatang.
  1. Students are able to processing social media data using digital techniques to solve problems
  2. Students are able to Make recommendations for decision making and to anticipate changes that will occur in the future
Metode PembelajaranKuliah Tatap Muka, Pembahasan Studi Kasus, Simulasi, Dosen TamuLecture, Case Discussion, Simulation, Relevant Industrial Guest Lecture
Modalitas PembelajaranLuring, daringOffline, online
Jenis NilaiABCDE
Metode PenilaianUTS(30%) UAS (30%) Sindikat (20%) Project: Students present their digital projects using the knowledge they have learned in class Tugas Individu (20%)Midterm Exam (30%) Final Exam (30%) Group (20%) Project: Students present their digital projects using the knowledge they have learned in class Individual Task (20%
Catatan Tambahan