Mata Kuliah MM6041 - 2026

Kode Mata KuliahMM6041 / 3 SKS
Penyelenggara291 - Administrasi Bisnis / SBM
KategoriKuliah
Bahasa IndonesiaEnglish
Nama Mata KuliahPerilaku KonsumenConsumer Behavior
Bahan Kajian
  1. Peran Perilaku Konsumen dalam Pemasaran Strategis
  2. Faktor Eksternal yang Memengaruhi: Faktor Budaya dan Sosial
  3. Konsumen sebagai Individu: Kebutuhan dan Keinginan
  4. Kepribadian, Nilai, dan Gaya Hidup Konsumen
  5. Sistem Informasi Konsumen: Persepsi, Pengetahuan, dan Memori
  6. Sistem Evaluasi Konsumen: Sikap dan Preferensi
  7. Pengambilan Keputusan Konsumen: Pilihan dan Penerimaan
  8. Pengalaman dan Kepuasan Konsumen
  9. Loyalitas Konsumen
  10. Strategi Pemasaran Berbasis Perilaku Konsumen
  1. The role of consumer behaviour in strategic marketing
  2. External Influencing Factors :Cultures and Social Factors
  3. Consumer as an Individual, need and want
  4. Consumer Personality, Value and Lifestyle
  5. Consumer Information System : Perception, Knowledge, Memory
  6. Consumer Evaluation System : Attitude and Preference
  7. Consumer Decision Making : Choice and Acceptance
  8. Consumer Experience and satisfaction
  9. Consumer Loyalty
  10. Marketing Strategy based on Consumer Behavior
Capaian Pembelajaran Mata Kuliah (CPMK)
  1. Mahasiswa memahami cara berkolaborasi dengan pihak lain.
  2. Mahasiswa mampu mendemonstrasikan umpan balik yang konstruktif dalam tim.
  3. Mahasiswa mampu mendemonstrasikan keterampilan dalam meyakinkan pihak lain secara persuasif.
  4. Mahasiswa mampu mengidentifikasi permasalahan etika dalam konteks bisnis.
  5. Mahasiswa mampu melakukan penilaian mengenai dampak dari permasalahan etika terhadap para pemangku kepentingan.
  6. Mahasiswa mampu mendemonstrasikan kecenderungan untuk mengambil inisiatif dalam proses Segmentasi, Targeting dan Marketing Strategy.
  1. Students demonstrate an understanding of collaborative practices with diverse stakeholders.
  2. Students are capable of demonstrating the provision of constructive feedback within a team environment.
  3. Students exhibit the proficiency to persuasively influence and convince relevant parties.
  4. Students are able to identify and analyze ethical issues within a business context.
  5. Students are capable of assessing the impact of ethical dilemmas on diverse stakeholders.
  6. Students demonstrate a proactive propensity to take initiative within the processes of Segmentation, Targeting, and Marketing Strategy.
Metode PembelajaranDiskusi kelompok, Studi kasus, Pembelajaran berbasis proyek, Pembelajaran berbasis masalah, Role PlayingGroup discussions, case studies, project-based learning, problem-based learning, and role-playing simulations.
Modalitas PembelajaranLuring, Daring, Sinkron, Mandiri dan KelompokOffline, online, synchronous, independent, and collaborative group
Jenis NilaiABCDE
Metode Penilaian1. Quiz (10%) 2. Individual class participation (10%) 3. Group assignment (20%) 4. Group Project (30%) 5. Individual Mid Test (15%) 6. Individual Final Test (15%)1. Quiz (10%) 2. Individual class participation (10%) 3. Group assignment (20%) 4. Group Project (30%) 5. Individual Mid Test (15%) 6. Individual Final Test (15%)
Catatan Tambahan