Mata Kuliah MM6121 - 2026

Kode Mata KuliahMM6121 / 3 SKS
Penyelenggara291 - Administrasi Bisnis / SBM
KategoriKuliah
Bahasa IndonesiaEnglish
Nama Mata KuliahBisnis di AsiaDoing Business in Asia
Bahan Kajian
  1. Bagaimana Menjalankan Bisnis di Asia?
  2. Peluang di Pasar Asia
  3. Menjaga Hubungan Bisnis di Asia
  4. Memahami Konteks Bisnis Keluarga di Asia
  5. Memastikan Kelancaran Bisnis di Pasar India
  6. Menilai Pasar di Asia
  7. Melakukan Uji Tuntas (Due Diligence) di Asia
  8. Membuka Kantor di Asia
  9. Bagaimana Menghadapi Ketegangan Geopolitik
  10. Strategi Mempromosikan Nilai-Nilai Nasional
  11. Strategi Bisnis Internasional di Asia
  12. Keputusan Lokasi dan Ekspansi Pasar
  13. Manfaat Integrasi Regional
  14. Sistem Rantai Nilai Global (Global Value Chain)
  15. Perbedaan Budaya
  16. erbisnis dari Perspektif Negara-Negara ASEAN
  1. How to conduct business in Asia?
  2. The opportunities in Asia’s market
  3. Maintaining business ties in Asia
  4. Understanding the context of family business in Asia
  5. Ensuring a Smooth Business in India’s Market
  6. Assessing Market in Asia
  7. Conducting due diligence in Asia
  8. Opening an office in Asia
  9. How to deal with geopolitical tension
  10. Strategies to promote national values
  11. Strategy for International Business in Asia
  12. Location Decisions and Market Expansion
  13. Benefit of regional integration
  14. Global Value Chain system
  15. Cultural Differences
  16. Doing Business ASEAN Countries perspective
Capaian Pembelajaran Mata Kuliah (CPMK)
  1. Mahasiswa mampu mendefinisikan globalisasi dan bisnis internasional
  2. Mahasiswa mampu konteks bisnis dan manajemen bisnis yang berlaku di Asia
  3. Mahasiswa mampu menganalisa gambaran umum lingkungan makro perekonomian negara-negara Asia Tenggara, termasuk perekonomian dan budaya yang mempengaruhi praktik bisnis dan manajemen di masing-masing negara
  4. Mahasiswa mampu menganalisa aspek praktis dalam berbisnis di Asia Tenggara - peluang dan tantangan bisnis yang dihadapi perusahaan asing serta praktik bisnis dan manajemen di negara tersebut
  5. Mahasiswa mampu merekomendasikan cara berbisnis yang efektif di negara-negara tersebut.
  1. Students are able to define globalization and international business
  2. Students are able to understand the business context and business management that applies in Asia
  3. Students are able to analyze the general picture of the macroeconomic environment of Southeast Asian countries, including the economy and culture that influence business and management practices in each country
  4. Students are able to analyze practical aspects of doing business in Southeast Asia - business opportunities and challenges faced by foreign companies as well as business and management practices in that country
  5. Students are able to recommend effective ways of doing business in these countries
Metode PembelajaranKuliah Tatap Muka, Pembahasan Studi KasusLecture, Case Discussion
Modalitas PembelajaranLuring, daringOffline, online
Jenis NilaiABCDE
Metode PenilaianTugas Individual (15%) Tugas Kelompok (15%) UTS (35%) UAS (35%)Individual Assignment (15%) Group Assignment (15%) Mid Exam (35%) Final Exam (35%)
Catatan Tambahan