Mata Kuliah MB5202 - 2026

Kode Mata KuliahMB5202 / 3 SKS
Penyelenggara290 - Sains Manajemen / SBM
KategoriKuliah
Bahasa IndonesiaEnglish
Nama Mata KuliahManajemen Lanjut 3: Pemasaran dan KeuanganAdvanced Management 3: Marketing and Finance
Bahan Kajian
  1. Fondasi Filosofis, Paradigma, dan Etika Pemasaran
  2. Strategi Manajemen Pemasaran dan Kreasi Nilai
  3. Dasar-Dasar Manajemen Keuangan dan Laporan Keuangan; Nilai Waktu Uang, Risiko, Biaya Modal, dan Penganggaran Modal
  4. Prinsip Ekonomi dan Cara Berpikir Ekonomi; Mekanisme Pasar, Kegagalan Pasar, dan Kepentingan Sosial
  1. Philosophical Foundations, Paradigms, and Ethics of Marketing
  2. Marketing Management Strategy and Value Creation
  3. Fundamentals of Financial Management and Financial Reporting; Time Value of Money, Risk, Cost of Capital, and Capital Budgeting
  4. Economic Principles and Economic Thinking; Market Mechanisms, Market Failure, and Social Interest
Capaian Pembelajaran Mata Kuliah (CPMK)
  1. Memahami filosofi dan paradigma pemasaran dan keuangan
  2. Memahami strategi manajemen pemasaran dan manajemen keuangan
  3. Memahami fenomena kontemporer dan integrasi teori dan praktik di bidang pemasaran dan keuangam
  4. Mampu menjelaskan prinsip ekonomi (kelangkaan, pasar, kegagalan pasar, faktor produksi) serta menyusun dan menginterpretasi laporan keuangan (laba rugi, neraca, arus kas, pro forma) untuk menilai kinerja perusahaan.
  5. Mampu menerapkan konsep nilai waktu uang, penilaian aset (saham/obligasi), pengukuran risiko (CAPM, beta), biaya modal (WACC), serta teknik penganggaran modal (NPV, IRR, payback) dalam keputusan investasi dan pendanaan.
  1. Understanding the philosophy and paradigms of marketing and finance
  2. Understanding marketing management and financial management strategies
  3. Understanding contemporary phenomena and the integration of theory and practice in the fields of marketing and finance
  4. Able to explain economic principles (scarcity, markets, market failure, production factors) and prepare and interpret financial reports (profit and loss, balance sheet, cash flow, pro forma) to assess company performance.
  5. Able to apply the concept of time value of money, asset valuation (stocks/bonds), risk measurement (CAPM, beta), cost of capital (WACC), and capital budgeting techniques (NPV, IRR, payback) in investment and financing decisions.
Metode PembelajaranPembelajaran asinkron, kerja kelompok, kerja mandiriAssynchronous learning, class discussion, group work, individual work
Modalitas PembelajaranVideo pembelajaran, studi kasus, topik - topik khusus kajianVideo learning, case study, special topics
Jenis NilaiABCDE
Metode PenilaianUjian tertulis, karya tulis, presentasi.Written exams, written works, presentations.
Catatan Tambahan