| Kode Mata Kuliah | MB5207 / 3 SKS |
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| Penyelenggara | 290 - Sains Manajemen / SBM |
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| Kategori | Kuliah |
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| Bahasa Indonesia | English |
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| Nama Mata Kuliah | Manajemen Lanjut 3: Pemasaran dan Analisis Laporan Keuangan | MB5202 Advanced Management 3: Marketing and Financial Statement Analysis |
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| Bahan Kajian | - Fondasi Filosofis, Paradigma, dan Etika Pemasaran
- Strategi Manajemen Pemasaran dan Kreasi Nilai
- Landasan Analisis dan Laporan Keuangan Inti
(Mencakup kerangka dasar analisis laporan keuangan, pemakai dan kebutuhan informasi, laporan keuangan utama (neraca, laba rugi, arus kas, perubahan ekuitas), kebijakan akuntansi dan pengaruhnya terhadap laba, pengakuan pendapatan, komponen non-berulang (nonrecurring items), serta kualitas laba)
- Teknik Analisis, Rasio, dan Penilaian
(Mencakup analisis vertikal, horizontal, dan tren; rasio likuiditas, aktivitas, profitabilitas, solvabilitas, dan pasar; analisis arus kas dan arus kas bebas (free cash flow); model DuPont; analisis laporan keuangan untuk penilaian perusahaan dan kredit; serta keterbatasan laporan keuangan)
| - Philosophical Foundations, Paradigms, and Ethics of Marketing
- Marketing Management Strategy and Value Creation
- Foundations of Analysis and Core Financial Statements
(Covers the basic framework for financial statement analysis, users and information needs, key financial statements (balance sheet, income statement, cash flow statement, changes in equity), accounting policies and their impact on earnings, revenue recognition, nonrecurring items, and earnings quality)
- Analysis, Ratio, and Valuation Techniques
(Includes vertical, horizontal, and trend analysis; liquidity, activity, profitability, solvency, and market ratios; cash flow and free cash flow analysis; the DuPont model; financial statement analysis for company valuation and credit; and limitations of financial statements)
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| Capaian Pembelajaran Mata Kuliah (CPMK) | - Memahami filosofi dan paradigma pemasaran
- Memahami strategi manajemen pemasaran
- Memahami dan menjelaskan komponen laporan keuangan (neraca, laba rugi, arus kas, perubahan ekuitas), kebijakan akuntansi yang mempengaruhinya, serta kualitas laba dalam konteks pengambilan keputusan bisnis.
- Memahami penerapan teknik analisis laporan keuangan (vertikal, horizontal, rasio, arus kas, DuPont) untuk menilai kinerja, likuiditas, solvabilitas, profitabilitas perusahaan serta mengevaluasi kelayakan investasi dan kredit.
| - Understanding the philosophy and paradigms of marketing
- Understanding marketing management
- Understand and explain the components of financial statements (balance sheet, profit and loss, cash flow, changes in equity), accounting policies that influence them, and the quality of earnings in the context of business decision making.
- Understand the application of financial statement analysis techniques (vertical, horizontal, ratio, cash flow, DuPont) to assess company performance, liquidity, solvency, profitability and evaluate investment and credit feasibility.
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| Metode Pembelajaran | Pembelajaran asinkron, kerja kelompok, kerja mandiri | Assynchronous learning, class discussion, group work, individual work |
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| Modalitas Pembelajaran | Video pembelajaran, studi kasus, topik - topik khusus kajian | Video learning, case study, special topics |
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| Jenis Nilai | ABCDE |
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| Metode Penilaian | Ujian tertulis, karya tulis, presentasi. | Written exams, written works, presentations. |
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| Catatan Tambahan | | |
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