Mata Kuliah MM6048 - 2026

Kode Mata KuliahMM6048 / 3 SKS
Penyelenggara291 - Administrasi Bisnis / SBM
KategoriKuliah
Bahasa IndonesiaEnglish
Nama Mata KuliahElemen Kunci PemasaranKey Elements of Marketing
Bahan Kajian
  1. Sustainable Marketing Enterprise sebagai Paradigma Baru
  2. 5 Drivers of Change: Analisis Lanskap Bisnis Makro
  3. 4C Diamond: Change, Competitor, Customer, Company
  4. 9 Core Elements of Marketing: Strategi, Taktik, dan Value
  5. PDB Triangle: Positioning, Differentiation, Brand Integrity
  6. Repositioning Asia: Dari Bubble ke Sustainable Economies
  1. Sustainable Marketing Enterprise as a New Paradigm
  2. 5 Drivers of Change: Macro Business Landscape Analysis
  3. 4C Diamond: Change, Competitor, Customer, Company
  4. 9 Core Elements of Marketing: Strategy, Tactic, and Value
  5. PDB Triangle: Positioning, Differentiation, Brand Integrity
  6. Repositioning Asia: From Bubble to Sustainable Economies
Capaian Pembelajaran Mata Kuliah (CPMK)
  1. Mahasiswa mampu membangun berbagai perspektif yang mengintegrasikan bermacam faktor atau aspek yang berbeda, fungsi bisnis yang berhubungan dan informasi kontekstual terkait Membangun perspektif strategis melalui kerangka 5 Drivers of Change dan 4C Diamond, Mengintegrasikan 9 Core Elements of Marketing menjadi rekomendasi strategi bisnis.
  2. Mahasiswa mampu menciptakan rekomendasi berdasarkan perspektif yang dibangun dan tujuan strategis perusahaan.
  3. Mengelola konflik dalam tim dan meyakinkan pihak lain secara persuasif dalam presentasi strategi.
  4. Mahasiswa mampu melakukan identifikasi permasalahan global yang mempengaruhi bisnis.
  5. Mahasiswa mampu mengembangkan pemahaman terhadap kultur global yang mempengaruhi operasional bisnis
  1. Students are able to construct multiple perspectives that integrate various different factors or aspects, related business functions, and relevant contextual information. Build strategic perspectives through the 5 Drivers of Change and 4C Diamond frameworks. Integrate the 9 Core Elements of Marketing into business strategy recommendations.
  2. Students are able to create recommendations based on the perspective developed and the company's strategic objectives.
  3. Manage conflict within a team and persuasively convince other parties in strategy presentations.
  4. Students are able to identify global issues that affect business.
  5. Students are able to develop an understanding of global culture that influences business operations.
Metode PembelajaranPerkuliahan, Diskusi kelompok, PenelitianLectures, Group discussions, Research
Modalitas PembelajaranLuring, Daring, Sinkron, Mandiri/KelompokOffline (in-person), Online, Synchronous, Individual/Group
Jenis NilaiABCDE
Metode PenilaianKuis, Partisipasi Individu, Penelitian Eksploratori, UTS, Tugas Akhir KelompokQuizzes, Individual Participation, Exploratory Research, Midterm Exam, Final Group Assignment
Catatan Tambahan