Kode Mata KuliahMB6022 / 4 SKS
Penyelenggara290 - Management Science / SBM
KategoriLecture
Bahasa IndonesiaEnglish
Nama Mata KuliahInovasi Nilai StrategisStrategic Value Innovation
Bahan Kajian
  1. · Apa yang dimaksud dengan strategi?
  2. · Apa yang dimaksud dengan proses pembuatan strategi dan pelaksanaan strategi?
  3. Apa yang dimaksud dengan etika bisnis? · Dari mana datangnya standar etika—apakah standar tersebut bersifat universal atau bergantung pada norma-norma lokal? · Bagaimana dan mengapa standar etika berdampak pada tugas menyusun dan melaksanakan strategi · Pendorong strategi dan perilaku bisnis yang tidak etis · Mengapa strategi perusahaan harus etis? · Strategi, tanggung jawab sosial perusahaan, dan kelestarian lingkungan · Analisis pemangku kepentingan
  4. · Faktor-faktor yang relevan secara strategis dalam lingkungan makro perusahaan · Menilai industri perusahaan dan lingkungan kompetitif · Kerangka lima kekuatan · Pelengkap dan nilai bersih · Dinamika industri dan kekuatan yang mendorong perubahan · Analisis kelompok strategis · Analisis pesaing · Faktor kunci keberhasilan
  5. Sumber Daya, Kemampuan, dan Keunggulan Kompetitif · SWOT · Analisis rantai nilai dan proposisi nilai · Kemampuan dinamis dan kekakuan inti
  6. Inovasi nilai strategis
  7. Strategi bisnis
  8. Penguatan posisi Perusahaan
  9. Strategi Korporasi
  10. Strategi internasional
  11. Eksekusi strategi
  12. Operasi internal
  13. Budaya dan kepemimpinan
  14. Technology-based industries and the management of innovation
  1. What is meant by strategy? · Company strategy and business model · What makes a strategy a winner · Why developing and implementing strategy is an important task
  2. What is meant by the process of strategy creation and strategy implementation? · Stage 1: develop a strategic vision, mission statement, and set of core values · Stage 2: setting goals · Stage 3: strategizing · Stage 4: executing the strategy · Stage 5: evaluate performance and initiate corrective adjustments · Corporate governance: the role of the board of directors in the strategy formulation and strategy implementation process
  3. What is meant by business ethics? · Where do ethical standards come from—are they universal or dependent on local norms? · How and why ethical standards impact the task of developing and implementing strategy · Encouragement of unethical business strategies and behavior · Why should a company's strategy be ethical? · Strategy, corporate social responsibility and environmental sustainability · Stakeholder analysis
  4. · Strategically relevant factors in the company's macro environment · Assess the company's industry and competitive environment · Five forces framework · Complementarity and net value · Industry dynamics and forces driving change · Strategic group analysis · Competitor analysis · Key success factors
  5. Resources, Capabilities, and Competitive Advantage · SWOT · Value chain analysis and value proposition · Dynamic capabilities and core stiffness
  6. Strategic value innovation
  7. Business strategy
  8. Strengthening the Company's position
  9. Corporate Strategy
  10. International Strategy
  11. Strategy execution
  12. Internal operations
  13. Culture and leadership
  14. Technology-based industries and the management of innovation
Capaian Pembelajaran Mata Kuliah (CPMK)
  1. Mahasiswa memahahami prinsip manajemen strategis
  2. Mahasiswa memahami inovasi nilai strategis
  3. Mahasiswa memahami manajemen inovasi dan industri berbasis teknologi
  1. Students understand the principles of strategic management
  2. Students understand strategic value innovation
  3. Students understand innovation management and technology-based industries
Metode PembelajaranDiskusi kelompok, Studi literaturGroup discussion, literature study
Modalitas PembelajaranLuringoffline
Jenis NilaiABCDE
Metode Penilaianone page summary, UTS, artikel konseptualOne page summary, midterm, conceptual article
Catatan Tambahan