Kode Mata KuliahDK2208 / 2 SKS
Penyelenggara174 - Visual Communication Design / FSRD
KategoriLecture
Bahasa IndonesiaEnglish
Nama Mata KuliahKhalayak SasaranTarget Audience
Bahan Kajian
  1. Introduksi mengenai Perilaku serta ruang lingkup perilaku khalayak sasaran
  2. Perbedaan pengertian antara perilaku khalayak sasaran (Target Audience behavior), perilaku konsumen (Consumer behavior), perilaku pembeli (Buyer behavior), ataupun perilaku pelanggan (Customer behavior)
  3. Analisis perilaku khalayak sasaran
  4. Hubungan antara perilaku khalayak sasaran dengan strategi perancangan komunikasi visual
  5. Proses pengambilan keputusan dalam pembelian/serta materi segmenting, targeting & positioning
  6. Metode pengumpulan data (data collecting) untuk riset tingkah laku khalayak sasaran/perilaku konsumen
  1. Introduction to Behavior and the scope of target audience behavior
  2. Differences in understanding between target audience behavior, consumer behavior, buyer behavior, and customer behavior
  3. Analysis of target audience behavior
  4. The relationship between target audience behavior and the strategy for designing visual communication
  5. Decision-making process in purchasing and material on segmenting, targeting, and positioning
  6. Data collection methods for research on target audience behavior/consumer behavior
Capaian Pembelajaran Mata Kuliah (CPMK)
Metode PembelajaranCeramah/ Kuliah Tamu Diskusi Collaborative Learning
Modalitas Pembelajaranhybrid
Jenis NilaiABCDE
Metode PenilaianUTS:40% , UAS:40% , Tugas: 20%
Catatan Tambahan