| Kode Mata Kuliah | DK3072 / 3 SKS |
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| Penyelenggara | 174 - Visual Communication Design / FSRD |
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| Kategori | Lecture |
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| Bahasa Indonesia | English |
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| Nama Mata Kuliah | Fotografi Fashion dan Produk | Fashion Photography and Product |
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| Bahan Kajian | - Ruang Lingkup Fotografi Komersial
- Teknik Visual Persuasif (retorika visual)
- Elemen Fotografi Komersial
- Komersial Objek Produk, manusia, visual efek, meliputi kreatif Brief dan Produksi & Digital Imaging
- Bahasa visual fotografi storytelling untuk merek dan iklan
| - Scope of Commercial Photography
- Persuasive Visual Techniques (visual rhetoric)
- Commercial Photography Elements
- Commercial Objects Products, people, visual effects, including creative Briefs and Production & Digital Imaging
- The visual language of storytelling photography for brands and advertising
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| Capaian Pembelajaran Mata Kuliah (CPMK) | - 1. Mampu Memahami, menalar dan mendemonstrasikan prinsip dan pengetahuan dasar fotografi komersial
- 2. Mampu mencermati, merespon, dan memanfaatkan teknologi media yang berkembang termasuk kecerdasan buatan terutama penggunaan fotografi dalam setiap perancangan komunikasi visual secara efektif.
- 3. Mampu mempresentasikan gagasan dan rancangan komunikasi visual melalui teknik fotografi dengan efektif
| - 1. Able to understand, reason and demonstrate basic principles and knowledge of commercial photography
- 2. Able to observe, respond and utilize developing media technology including artificial intelligence, especially the use of photography in every visual communication design effectively.
- 3. Able to present ideas and visual communication designs through photography techniques effectively
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| Metode Pembelajaran | Ceramah/ Kuliah Tamu
Diskusi
Studi Kasus | |
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| Modalitas Pembelajaran | hybrid | |
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| Jenis Nilai | ABCDE |
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| Metode Penilaian | UTS:10% , UAS:10% , Tugas Praktika:75% , Keaktifan: 5% | |
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| Catatan Tambahan | | |
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