| Capaian Pembelajaran Mata Kuliah (CPMK) | - 1. Mampu memahami, menalar dan mendemonstrasikan prinsip dan pengetahuan dasar branding yang mencakup khalayak sasaran dan media kampanye jenama dan relasinya dengan kampanye periklanan (komersial, sosial, dan elektoral).
- 2. Mampu mempresentasikan gagasan (konsep) dan perancangan (strategi) program kampanye jenama.
- 3. Mampu menganalisis data riset empirik dan big data terkait media untuk topik permasalahan kampanye jenama (branding).
| - 1. Able to understand, reason, and demonstrate the basic principles and knowledge of branding, including target audiences, brand campaign media, and their relationship with advertising campaigns (commercial, social, and electoral).
- 2. Able to present ideas (concepts) and design (strategies) for brand campaign programs.
- 3. Able to analyze empirical research data and big data related to media for brand campaign (branding) issues.
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