| Kode Mata Kuliah | MB6022 / 4 SKS |
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| Penyelenggara | 290 - Sains Manajemen / SBM |
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| Kategori | Kuliah |
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| Bahasa Indonesia | English |
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| Nama Mata Kuliah | Inovasi Nilai Strategis | Strategic Value Innovation |
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| Bahan Kajian | - · Apa yang dimaksud dengan strategi?
- · Apa yang dimaksud dengan proses pembuatan strategi dan pelaksanaan strategi?
- Apa yang dimaksud dengan etika bisnis?
· Dari mana datangnya standar etika—apakah standar tersebut bersifat universal atau bergantung pada norma-norma lokal?
· Bagaimana dan mengapa standar etika berdampak pada tugas menyusun dan melaksanakan strategi
· Pendorong strategi dan perilaku bisnis yang tidak etis
· Mengapa strategi perusahaan harus etis?
· Strategi, tanggung jawab sosial perusahaan, dan kelestarian lingkungan
· Analisis pemangku kepentingan
- · Faktor-faktor yang relevan secara strategis dalam lingkungan makro perusahaan
· Menilai industri perusahaan dan lingkungan kompetitif
· Kerangka lima kekuatan
· Pelengkap dan nilai bersih
· Dinamika industri dan kekuatan yang mendorong perubahan
· Analisis kelompok strategis
· Analisis pesaing
· Faktor kunci keberhasilan
- Sumber Daya, Kemampuan, dan Keunggulan Kompetitif
· SWOT
· Analisis rantai nilai dan proposisi nilai
· Kemampuan dinamis dan kekakuan inti
- Inovasi nilai strategis
- Strategi bisnis
- Penguatan posisi Perusahaan
- Strategi Korporasi
- Strategi internasional
- Eksekusi strategi
- Operasi internal
- Budaya dan kepemimpinan
- Technology-based industries and the management of innovation
| - What is meant by strategy?
· Company strategy and business model
· What makes a strategy a winner
· Why developing and implementing strategy is an important task
- What is meant by the process of strategy creation and strategy implementation?
· Stage 1: develop a strategic vision, mission statement, and set of core values
· Stage 2: setting goals
· Stage 3: strategizing
· Stage 4: executing the strategy
· Stage 5: evaluate performance and initiate corrective adjustments
· Corporate governance: the role of the board of directors in the strategy formulation and strategy implementation process
- What is meant by business ethics?
· Where do ethical standards come from—are they universal or dependent on local norms?
· How and why ethical standards impact the task of developing and implementing strategy
· Encouragement of unethical business strategies and behavior
· Why should a company's strategy be ethical?
· Strategy, corporate social responsibility and environmental sustainability
· Stakeholder analysis
- · Strategically relevant factors in the company's macro environment
· Assess the company's industry and competitive environment
· Five forces framework
· Complementarity and net value
· Industry dynamics and forces driving change
· Strategic group analysis
· Competitor analysis
· Key success factors
- Resources, Capabilities, and Competitive Advantage
· SWOT
· Value chain analysis and value proposition
· Dynamic capabilities and core stiffness
- Strategic value innovation
- Business strategy
- Strengthening the Company's position
- Corporate Strategy
- International Strategy
- Strategy execution
- Internal operations
- Culture and leadership
- Technology-based industries and the management of innovation
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| Capaian Pembelajaran Mata Kuliah (CPMK) | - Mahasiswa memahahami prinsip manajemen strategis
- Mahasiswa memahami inovasi nilai strategis
- Mahasiswa memahami manajemen inovasi dan industri berbasis teknologi
| - Students understand the principles of strategic management
- Students understand strategic value innovation
- Students understand innovation management and technology-based industries
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| Metode Pembelajaran | Diskusi kelompok, Studi literatur | Group discussion, literature study |
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| Modalitas Pembelajaran | Luring | offline |
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| Jenis Nilai | ABCDE |
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| Metode Penilaian | one page summary, UTS, artikel konseptual | One page summary, midterm, conceptual article |
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| Catatan Tambahan | | |
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