| Kode Mata Kuliah | MB4020 / 3 SKS |
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| Penyelenggara | 190 - Manajemen / SBM |
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| Kategori | Kuliah |
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| Bahasa Indonesia | English |
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| Nama Mata Kuliah | Perilaku Pembelanja | Shopper Behavior |
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| Bahan Kajian | - Perilaku Pembelanja
- Riset Pasar
- Strategi Pemasaran berbasis Perilaku Pembelanja
- Neuromarketing
| - Shopper Behavior
- Market Research
- Shopper Behavior-based Marketing Strategy
- Neuromarketing
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| Capaian Pembelajaran Mata Kuliah (CPMK) | - mampu menunjukkan pemahaman tentang teori dan riset yang ada mengenai perilaku pembelanja
- mampu menganalisis apa yang dilakukan pembelanja dalam situasi nyata berdasarkan atas kerangka perilaku pembelanja dan menghubungkannya dengan konteks multikultur dalam bisnis
| - understand the available theories and research concerning behavior of shopper
- able to analyze what shoppers do in real situation based on shopper behavior framework and relate it with the multicultural contexts in business
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| Metode Pembelajaran | Diskusi Kelompok, Studi Kasus, dan Pembelajaran Berbasis Pemecahan Masalah | Group discussion, Case study and Problem-solving based learning |
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| Modalitas Pembelajaran | Pembelajaran Luring dan Kelompok | Offline and Groupwork Learning |
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| Jenis Nilai | ABCDE |
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| Metode Penilaian | ● Student will fail (grade F) when cheating in class or doing plagiarism.
● We will downgrade students mark if the attendance rate is <80% | ● Student will fail (grade F) when cheating in class or doing plagiarism.
● We will downgrade students mark if the attendance rate is <80% |
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| Catatan Tambahan | | |
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